Your internal marketing data can only tell you so much. Benchmark your strategy against the firms you most closely compete with for contextual insights and to better optimize marketing strategies. Demonstrate marketing ROI in its proper context.
REAL-TIME COMPETITIVE BENCHMARKING
Benchmark companies across your digital landscape
Evaluate industry leaders
Track competitors with similar objectives or capabilities and quickly identify who’s leading in each channel and which companies are growing most rapidly.
Benchmark your marketing performance
How do your digital marketing metrics stack up against the industry at large? Rapidly identify areas for improvement, set the right KPI targets and track growth as your strategy evolves.
Leverage competitor weaknesses
Find points of weaknesses within the market that can be turned into opportunities. The marketing channels and tactics that the competition ignores become your opportunities.
Customize any score to fit your unique industry and prioritize the KPIs that matter the most to your business.
Create product or service profiles to analyze competitive offerings and market positions. Create market-ready product roadmaps and focus your resources on attaining your unique positioning in the market. Customize criteria and scoring according to customer needs and industry capabilities.
Compare your company’s capital performance with the industry. Access to public financial data for leading companies in every industry in the U.S.
Human Resources Benchmarking
Analyze and compare strategic HR investment trends by categories, employees and job postings.
Keep your eye on the market with a powerful toolset
Monitor and compare your Facebook page performance with competitors.
Find what drives follower growth and generates engagement for you and your market.
Explores ways to increase your content distribution and find influencers to engage with.
Maximize your Video Marketing investment with an infusion of YouTube insights.
Measure the performance industry blogs and feed your strategy with rich insights.
Gauge the success of any website and compare traffic metrics like Traffic Visits and Bounce Rates.
Search Engine Marketing
Track your keyword ecosystem and analyze the market’s backlink profile.
Discover new email marketing ideas. Find the best time to send emails.
Know what people think about brands and measure Share of Voice in multiple channels.
Fuel your influencer program with an influencer discovery engine tailored to your specific market.
Find the best performing content for your audience to engage with.
Custom Benchmark Scores
Benchmark your digital marketing performance and set metric and KPI targets.